DISC-Driven Copy
DISC is a personality assessment tool.
This model categorizes people into 4 personality types.
Dominance.
Influence
Steadiness
Conscientiousness
Each personality type has their own style of communication,
Using this allows you to go another layer deeper with your copywriting, to speak to their style of communication to create deeper connection, and from this...
more conversions and sales!
Using the DISC model we can craft copy tailored to your audiences' style of communication based on their personality.
What this does is it creates a higher degree of rapport and a greater sense of connection in the perspectives of your clients.
Simply put, they feel understood!
and remember this...
"People don't buy when they understand, they buy when they feel understood."
CLICK HERE to get a copy of a DISC quiz to find out your traffics DISC style so you can write copy that speaks to them
so their wallets can speak to you!
DISC-Copy In Action
Sales letter for Epic-Water's filtering glass water bottle
To illustrate the difference between regular copy vs DISC copy, we'll be looking at the product that is a filtering glass water bottle by the company Epic Water
By clicking the links below you'll be redirected to a page where you'll see a basic copy piece crafted for each DISC style.